Sony Tropfest 2008

Australia Day Live 08

April 2008

The New Dual Purpose Bum Box is introduced

The new "Display/Gift With Purchase" Bum Box can be adapted to display various products allied to outdoor events such as Bottles of Wine or Champagne, Soft Drink or Beer, as well as Beach Towels, DVDs, Childrens Games etc. It is ideal for Companies who wish to promote their Brand and achieve high volume sales and is also a great opportunity to deliver a relevant message and have their Brand stand out in the retail sector. Customers simply pick up the display and carry to the sales counter. There's a thousand ways The Bum Box can be put to good use…and further promote your product at numerous outdoor activities and events. It is easy to carry and pops out into a ready made seat which can be taken to the Beach or for picnics in the park; watch the footy or cricket at a local sports ground; take a seat whilst watching netball or soccer on a Saturday morning; soak up the atmosphere of an outdoor concert; watch movies on the big screen at outdoor cinemas from the best seat ‘in the house’ and thus give your Brand even more exposure.  It’s sturdy; comfortable; portable; it’s re-usable… AND it’s environmentally friendly! (it’s up to you to think outside the box.)

February 2008

Bum Box Steals The Show At SONY Tropfest 2008

Tropfest, the world's largest short film festival was held in Sydney's Domain, Royal Botanic Gardens on Sunday February 17th. Now in its 16th year Tropfest just keeps getting bigger and bigger. An audience of over 150,00 watched via a national satellite link screening at venues in Sydney, Melbourne, Brisbane, Perth, Canberra and Hobart as well as a selection of regional venues which went live across Australia with each city celebrating Tropfest in its own way. The event kicked off in Sydney's Domain with Live entertainment including DJs and live bands where a crowd of more than 90,000 gathered. Sony gave away Bum Boxes for people to enjoy this big day of grassroots cinema in comfort and experience the best in Australian short film making talent. This year's judges included Geoffrey Rush, Naomi Watts, Claudia Karvan, Gillian Armstrong and Lantana director Ray Lawrence. The event was a huge success "Congratulations to Sony on another great event and all the film makers for making this the World's best short film festival"

click here

January 2008

Ergonomic Ecstasy At The Australian Of The Year Awards Canberra

A swag of Australian Stars performed at Australia Day Live 08 as the 35,000 strong crowd watched in comfort on the lawns of Parliament House. The Australian Of The Year Awards 2008 were presented by Prime Minister Kevin Rudd followed by a celebrity concert including Ben Lee, Goyte, Richard Clapton, Ricki Lee, The Veronicas, The Basics, Thirsty Merc, Tripod, Blue King Brown and Katie Noonan.

The evening began with the Australian Of The Year Award being presented to Lee Kernaghan followed by two hours of star studded acts that showcased the great diversity of Australia's music scene.

The real star of the show however was The Bum Box with people rushing to grab one, rest their weary posteriors and watch the event in comfort. The Commonwealth Bank have been the main sponsors of The Australian Of The Year Awards for nearly 30 years and this year proved to be bigger and better than ever. click here

Movies in The Overflow

Experiential Marketing Conference

World Surf Champion Layne Beachley

January 2008

Lots of Comfortable Bums at Movies In The Overflow

Free Movies in the Overflow at Sydney Olympic Park were screened throughout January. A fabulous range of films were on offer for people to sit back and soak up a night under the stars! and Sydney Olympic Park Authority saw The Bum Box as the best option to providing those attending with a comfortable, low back chair and also particularly liked the fact that the seats were recyclable. The Bum Box stand proved popular and people of all ages bought seats on the various nights, with entire families of bums a regular sighting.

Sydney Olympic Park Authority

Scott O'Hara, Executive Manager, Arts, Culture & Events had this to say:

“The Bum Box is the ideal solution for our Movies in the Overflow program. Our patrons require something light and inexpensive that they can re-use over several nights, and the low- height means there is no impact on the sightlines of their neighbours." 

To read The Lankfords Downunder blog click here

November 2007

Bum Box steals the show at Experiential Marketing conference

The inaugural Experiential Marketing Insights (EMI) conference was the first such exhibition in the Asia Pacific region dedicated to emerging trends in this recent marketing innovation. The Bum Box was considered by many of the world's leading brands present at the conference to be a brilliant way of exciting and engaging their customers.

Many delegates commented that they believed The Bum Box could supercharge their experiential marketing activities. Over two days, delegates visited The Bum Box stand and spoke with Founders John & Carol Smith. John was even interviewed for an ABC TV documentary on Experiential Marketing.

The Bum Box team is very confident that the contacts made at this conference will enable them to provide solutions for several major brands that will use this unique product to increase the effectiveness of their marketing strategies. John & Carol would like to thank and congratulate Mark Harvey of event organisers, Wakamo Business Media for his help throughout the conference.

October 2007

John in box seat with "The Champ"

The Bum Box Founder, John Smith met up with seven time World Surfing Champion, Layne Beachley, who has placed an order of branded Bum Boxes for use at her NAB Beachley Classic to be held along Manly Beach from October 9th to 14th.

Layne has stamped her name in the history books by securing seven consecutive World Surfing Titles and is hoping the tournament she created will catapult her back in the running for a record eighth title.

In the meantime, away from the water, Layne is releasing a range of sporting apparel this November under the brand name Beachley Athletic. This is the brand that will be emblazoned across Bum Boxes on which spectators will watch the big contest.

"When I first saw The Bum Box I thought how good it would be for spectators on the beach watching surfing events...light to carry and comfortable to sit on", says Layne. "Then I realised it would also be the perfect way to let people know about Beachley Athletic - my new range of sports clothing that will be in stores across the country from November."

To read The Manly Daily article click here

To read The Australian article click here

To read the OurManly.com.au article click here

Official launch of "The Bum Box"

July 2007 

The Bum Box launches at City of Sydney

In July 2007, The Bum Box was officially launched in Sydney at Belmore Park near Central Station where sport and music fans gathered with those just keen to join their local community for some great outdoor entertainment.

During this free nine-day community event, crowds were treated to performances by high profile artists such as Thirsty Merc, Guy Sebastian, Jade MacRae and Kid Confucius. Matches from the Asian Cup football tournament and the Bledisloe Cup were shown on the Super Screen.

But the real winner was The Bum Box, with people rushing to try the product out and watch the big screen in comfort. Amazingly, representatives of some major corporations made enquiries on the spot as to where they could place orders.